In the current climate, growing your business online is crucial. Fortunately, it can be fast and low-cost to do so. In this quick yet comprehensive guide, we’ll take a look at how to build your online presence in the next few years.
- Create great content: Too often, companies focus on just showcasing their offerings in the most practical manner possible, but the best way to actually attract your target audience is by showing them what benefits or value your products or services have to offer. What problems do your offerings solve, and how will you improve your consumer’s life — these are some of the key questions that you should try to answer via the content you put out.
- Build a large email list: One thing that giants like Facebook, Amazon, and Netflix have in common is their extremely large databases. Big data is extremely valuable these days, which is why it is important that you work on creating an email list of interested and targeted prospects. This will help you directly get the word out about new offerings to their inbox.
- Run contests and giveaways: Who doesn’t love winning a freebie? Giveaways and contests are an excellent way for you to generate engagement, build your email list, and attract organic traffic at the same time. Keep in mind that the prize you offer should be relevant to your brand and encourage high-quality leads to apply. If you are unsure of what to give away to the winner or about how to run the promotion, get in touch with a giveaway host who can help you.
- Have a presence on social media: Social media platforms like Facebook, Instagram, and Twitter have millions of users. Given this, it is important that you tap into this channel and try to engage with social media users.
- Run creative campaigns: When you run an ad on social media these days, you can target your audience down to almost a granular level. While the costs may be high, running an ad on social media is cheaper in comparison to, say, running an ad on the TV or radio. That said, competition is pretty fierce, so make sure that you think creatively.
